Lead Specialist Integrated Marketing
Emerson
- Mandaluyong City, Metro Manila
- Permanent
- Full-time
- To lead and handle the execution of integrated marketing campaign tactics with resources from other teams (e.g., marketing automation, social media, digital advertising) within the timeline.
- To build content for marketing campaigns and collaterals (e.g., storyboards, scripts, print materials, web content).
- To monitor the organization's social media and marketing event calendar with the partners and ensure that social media content and events are reviewed and logged in the different project and content management tools.
- To work closely with marketing teams in building and testing paid digital campaigns following a data-driven approach to meet marketing and business goals.
- To review leads in CRM and assign leads to the respective lead concierge.
- To handle the execution of internal communications newsletters and campaigns for AP MSOL and relevant functions such as planning, HR, and sales).
- To build reports on marketing campaigns and present them to country and business unit marketing teams.
- Bachelor's degree in Communications, Marketing, Advertising, or equivalent.
- 4.5 years of cumulative experience in Integrated/Digital Marketing.
- Proven knowledge and experience in implementing marketing campaigns, social media strategies, and internal communications.
- Knowledgeable in event management.
- Proficient in project management.